LANA ROSE STUDIO


Your Fractional CMO, trained to understand the founder, not just the brand.

Senior marketing leadership for founders and CEOs carrying too much. I bring the strategy to move your brand forward and, drawing on a background in counselling and psychotherapy, the rare ability to actually hear what you're navigating beneath it.

WHAT I DO


Most founders don't need another consultant adding to the noise. They need senior marketing leadership from someone who can hear what they're carrying, and turn it into a brand strategy that works.

I'm a Fractional CMO with a background in counselling and psychotherapy, and that combination is my whole approach. I bring focus, direction and strategic clarity to what comes next, while reading the pressure, the relational dynamics, and the unspoken things that shape every growing business.

Because great marketing isn't about making more noise. It's about understanding your audience, your brand, and the person building it.

Marketing strategy,
led by someone trained to listen.

WHAT I OFFER


Founders and CEOs come to me overloaded. Growth is underway, but the messaging feels off, campaigns are fragmenting, and execution has turned reactive. You're pulled in every direction, and the brand is drifting from what made it matter.

What you need isn't more output. It's senior marketing leadership that brings calm, clarity and a return to the brand essence, led by someone who understands the weight you're carrying.

I bring the strategic focus and the psychological insight to realign the brand, take the pressure off, and build the foundations for sustainable scale.

Fractional CMO · Brand Strategy ·
Growth Architecture

You’re in the right place if…

  • You're carrying more than you should and need a partner who gets it, not just another to-do list

  • You need senior marketing leadership and direction, not just execution

  • Your messaging feels fragmented or your channels are pulling in different directions

  • You're growing or repositioning and need clarity on what comes next

  • You want marketing that's measurable, sustainable, and true to who you are

Clarity. Direction. Momentum.

Whether you're an early-stage founder finding your voice or an established leader navigating your next phase, I translate vision into an integrated marketing system built for sustainable growth, without losing what makes you you, or adding to what's already on your plate.

THE STUDIOS


Ways to work together.

From a single focused audit to embedded marketing leadership — here's how we can work together, each designed to meet you where you are, and to grow with you.

The Core Studios. Foundational Engagements.

Fractional CMO Retainer.

Embedded senior leadership and ongoing strategic direction.

Brand Studio.

Clarifying who you are, what you stand for, and what makes you distinct.

Marketing Roadmap.

Translating insight into a focused, actionable growth plan built to scale.

Not ready for a full engagement?

A retainer doesn't have to be the first step. Begin with a focused audit or a strategy call — fixed-price, fast, and a clear first move. Prices from £150.

MY PHILOSOPHY


Brand as a living system.

A brand is more than a logo. It’s a living system, an experience your audience feels and ultimately finds themselves in.

When that resonance is real, strategy has something meaningful to build on. It becomes the architecture that translates meaning into direction, and direction into momentum.

The brands that endure aren't just seen. They're felt, and so are the people who build them.

MY APPROACH


Leadership that understands the human behind the brand.

I work at the intersection of marketing strategy and human psychology, bringing calm, grounded leadership to moments of change, growth and pressure.

Alongside my marketing practice, I hold a Foundation Certificate in Counselling & Psychotherapy and a 200hr Yoga Teacher Training qualification. This is the heart of how I work: I listen deeply, read the relational dynamics within teams and brands, and stay clear-headed under complexity, so you feel genuinely understood, not just advised.

Emotional intelligence, active listening and a real understanding of human behaviour mean I get to the truth of what you're building faster. The result is strategy that doesn't just perform. It resonates, and feels like a weight lifted.

THE WAY I WORK


Three guiding principles.

My work is grounded in three principles, each shaping how I listen, think and deliver.

Clarity.

Grounded strategy and frameworks that work in the real world, cutting through the overwhelm.

Consciousness.

Deep listening and a real understanding of people, bringing empathy, insight and integrity to every decision.

Creativity.

Storytelling and brand expression that moves people, not just markets them.

CLIENTS & COLLABORATIONS


Brands I’ve worked with.

What people say.

  • "I worked with Lana to improve my website, and she was outstanding — on brand direction as well as the technical side, from domain to SEO. She gave me a clear action plan with easy-to-follow recommendations that greatly improved the site experience."

    — John Middlehurst,  Audiovisual artist and creative developer

  • "Lana confidently handled the digital presence of a well-established international food brand without any issue. Often faced with short timelines and changing requirements, she kept calm under pressure and delivered consistently. Her digital skills spoke for themselves — and on a personal level, her unique and joyful personality always shone. A naturally kind and empathetic person who quickly adapts and brings energy to everything she does."

    — Former Colleague, Health & Wellness

  • "Lana brings structure and clarity to complex workstreams, with strong strategy instincts from brand positioning to performance. She knows how to connect the bigger strategic picture to concrete, measurable outcomes — a thoughtful partner I'd happily work with again."

    — Former Client, B2B Events & Digital Products

  • "Lana was great on brand and strategy for my company, so I recommended her for the Immersive Learning Group project — where I heard nothing but praise. She set the campaign strategy and executed it, and people looked forward to meetings with her. Highly recommended."

    Simon Edwards, MindBlown & Immersive Learning Group

  • "I was fortunate to work alongside Lana — her level-headedness meant we could get to workable solutions quickly. If you're looking for support, a fractional CMO, or a safe pair of hands for a project, call on Lana. Highly recommended."

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Ready to build what’s next?

If you're carrying the weight of growth or transition and need senior marketing leadership that understands both the strategy and the person behind it, I'd love to hear where you are and what you're building.